Sending regular emails but seeing no ROI? May’s email marketing roundtable diagnosed exactly why good-doing companies struggle with invisible asks, broken follow-ups, and treating email like a mere content calendar. Here is a look at the core strategic disconnects that turn high-effort campaigns into low-return channels.

“How do you get used to a new environment?”, followed by, “I bet it takes you a while to settle in!” But the truth is, it never took me longer than 2 days, and I’m exaggerating.

Everyone who joined April's roundtable already knew it's not about how big your list is - it's about who's on it. The trickier part was figuring out what to do with folks once they're in your ecosystem.

March's email roundtable was yet another saucy one. We had CEOs and CMOs of good businesses who already have automations running, which led us to ask a lot of honest questions about what those automations were actually doing.

If you’ve never seen the behind-the-scenes of an Email Service Provider (ESP) before, here's what was going on.

I run an experiment to see if AI tools have gotten any better at coming up with an email strategy from scratch. This time, I gave Claude, Gemini, and ChatGPT the exact same prompt

February's roundtable was full of smart people who were willing to question the stats they've been told to trust. And they are worth questioning, for sure.

The bar is so low that just having intentionality about this channel makes you stand out. But the real opportunity isn't being ahead of average. Most brands still aren't close to what's actually possible with email.

January's roundtable had the energy I always hope for at the start of the year: clear-eyed ambition about turning email into a channel that drives revenue and impact.

An honest look back at 2025 for Ethical Emails: how the business evolved, lessons about attribution and AI, three predictions for ethical email marketing in 2026, impact numbers including 3.25% revenue donated to good causes, and why next year's word is "Bold." Transparency over polish.

You're sophisticated with brand, socials, and sales strategy - but email stays frustratingly stuck. Here's the problem: what you think needs fixing probably isn't where the biggest opportunity lives. Strategic leaders at purpose-driven brands keep focusing on the wrong priorities. Here's what to fix instead.

Your marketing plan probably has a line about email: ramp up frequency, hit X% more discovery calls, maintain values alignment. Looks solid. But when your team needs to execute, they're stuck with questions no strategy line can answer. Here's what happens when your team defaults to "best practices" - and what you need instead to actually get results from email marketing.

Your email strategy might just need a “towel move.” This story about my parents’ bathroom proves a simple truth: it doesn’t matter what you think works - it matters what your audience shows you. Discover how small, data-backed shifts in your emails can create real connection, higher ROI, and smarter strategy.