The bar is so low that just having intentionality about this channel makes you stand out. But the real opportunity isn't being ahead of average. Most brands still aren't close to what's actually possible with email.

An honest look back at 2025 for Ethical Emails: how the business evolved, lessons about attribution and AI, three predictions for ethical email marketing in 2026, impact numbers including 3.25% revenue donated to good causes, and why next year's word is "Bold." Transparency over polish.

You're sophisticated with brand, socials, and sales strategy - but email stays frustratingly stuck. Here's the problem: what you think needs fixing probably isn't where the biggest opportunity lives. Strategic leaders at purpose-driven brands keep focusing on the wrong priorities. Here's what to fix instead.

Your marketing plan probably has a line about email: ramp up frequency, hit X% more discovery calls, maintain values alignment. Looks solid. But when your team needs to execute, they're stuck with questions no strategy line can answer. Here's what happens when your team defaults to "best practices" - and what you need instead to actually get results from email marketing.