An honest look back at 2025 for Ethical Emails: how the business evolved, lessons about attribution and AI, three predictions for ethical email marketing in 2026, impact numbers including 3.25% revenue donated to good causes, and why next year's word is "Bold." Transparency over polish.

You're sophisticated with brand, socials, and sales strategy - but email stays frustratingly stuck. Here's the problem: what you think needs fixing probably isn't where the biggest opportunity lives. Strategic leaders at purpose-driven brands keep focusing on the wrong priorities. Here's what to fix instead.

Your marketing plan probably has a line about email: ramp up frequency, hit X% more discovery calls, maintain values alignment. Looks solid. But when your team needs to execute, they're stuck with questions no strategy line can answer. Here's what happens when your team defaults to "best practices" - and what you need instead to actually get results from email marketing.

A year of monthly email roundtables revealed the same patterns again and again - why email stays an afterthought, and what real strategic success actually looks like.

5 takeaways from an ethical email marketing consultant watching her multiple inboxes this Black Friday/Cyber Monday.

A year-long “antsy leg” mystery revealed a truth about email discomfort: you’re often treating the wrong problem.

Forget “end the year strong.” If you’re exhausted, what you really need is a calm, custom email strategy for 2026 - not more pressure. Here’s how to get it.

How a birthday experiment turned into Ethical Emails’ yearly impact tradition.

You don’t need a huge list or big ad spend to fill your next event - just the right message sent strategically. A construction-industry client increased ticket sales by 39.65% and attendance by 16.28% using only three targeted emails to existing ticket holders, leveraging intent, personal-style messaging, and ethical incentives.

The real reason I refuse projects from brands that add subscribers without consent - and why ethical boundaries define the work I will (and won’t) do.

Most brands treat email like an occasional task, sending one overloaded newsletter a month and wondering why ROI is flat. Just like hiking, progress comes from consistency, focus, and intentional practice. When businesses shift to regular, strategic emails, results accelerate - more leads, more replies, more revenue.

Most B2B newsletters don’t convert because once-a-month emails aren’t enough. With the average person receiving 3,630 emails monthly, your single newsletter gets lost. Visibility and trust come from consistent, valuable, human content - at least twice a month. If your newsletter isn’t converting, it’s a frequency problem, not an email problem. Book a discovery call to learn how to increase output without increasing workload.

Turn your email list into a reliable, ROI-driving asset. I help mission-driven brands create ethical, data-backed email strategies that connect, convert, and reflect your values - without burnout or guesswork. From clarity calls to full-service partnerships, get expert guidance that blends strategy, integrity, and measurable results.

Everyone says AI will save time, but most marketers tell me it’s doing the opposite. Endless prompts, tweaking automations, chasing “perfect” subject lines… sound familiar? AI can improve your emails, but only when it serves your strategy not replaces it. The future of email belongs to thoughtful, human-centred brands who use AI with purpose, not panic.

A higher-education client with a cold 25,000-person list generated $203k in under two months - not through luck, but through strategic re-engagement, smart segmentation, deliverability fixes, and targeted sales emails. With improved data, warm audiences, and psychology-backed messaging, leads and revenue surged.

Your email strategy might just need a “towel move.” This story about my parents’ bathroom proves a simple truth: it doesn’t matter what you think works - it matters what your audience shows you. Discover how small, data-backed shifts in your emails can create real connection, higher ROI, and smarter strategy.

I'm pulling the curtain and show you what a typical day in my life looks like - including the ins and outs of how I collaborate with my clients.

In an ever-changing world of email rules, stats, and falsely-tracked attribution - ths is how you can really measure your email marketing's success and impact.

The consensus online is that every email you send out is supposed to generate sales. If it didn't, your email failed. If a few emails didn't sell - your emails need fixing. But this can't be farther from the truth. Here's what you need to know about your email results and how to read them (hint: surprise, the bro marketers have been lying all along!).

While you're taking time off and going on a vacation, your OOO messages can support your brand and mission. This is how you can make the most out of your auto-replies.