What happens when you replace vanity metrics and "best practices" with diagnostic strategy and transparency? The 2025 Ethical Emails Impact Report is an honest accounting of a year spent at the intersection of email systems and business fundamentals. From generating $203k in revenue for a higher-ed client without fake urgency to EE's commitments to living wages and carbon-offsetting, this year proved that values-aligned marketing works commercially.

If you’ve never seen the behind-the-scenes of an Email Service Provider (ESP) before, here's what was going on.

I run an experiment to see if AI tools have gotten any better at coming up with an email strategy from scratch. This time, I gave Claude, Gemini, and ChatGPT the exact same prompt

February's roundtable was full of smart people who were willing to question the stats they've been told to trust. And they are worth questioning, for sure.

The bar is so low that just having intentionality about this channel makes you stand out. But the real opportunity isn't being ahead of average. Most brands still aren't close to what's actually possible with email.

January's roundtable had the energy I always hope for at the start of the year: clear-eyed ambition about turning email into a channel that drives revenue and impact.

An honest look back at 2025 for Ethical Emails: how the business evolved, lessons about attribution and AI, three predictions for ethical email marketing in 2026, impact numbers including 3.25% revenue donated to good causes, and why next year's word is "Bold." Transparency over polish.

You're sophisticated with brand, socials, and sales strategy - but email stays frustratingly stuck. Here's the problem: what you think needs fixing probably isn't where the biggest opportunity lives. Strategic leaders at purpose-driven brands keep focusing on the wrong priorities. Here's what to fix instead.

Your marketing plan probably has a line about email: ramp up frequency, hit X% more discovery calls, maintain values alignment. Looks solid. But when your team needs to execute, they're stuck with questions no strategy line can answer. Here's what happens when your team defaults to "best practices" - and what you need instead to actually get results from email marketing.

A year of monthly email roundtables revealed the same patterns again and again - why email stays an afterthought, and what real strategic success actually looks like.

5 takeaways from an ethical email marketing consultant watching her multiple inboxes this Black Friday/Cyber Monday.

A year-long “antsy leg” mystery revealed a truth about email discomfort: you’re often treating the wrong problem.

Forget “end the year strong.” If you’re exhausted, what you really need is a calm, custom email strategy for 2026 - not more pressure. Here’s how to get it.

How a birthday experiment turned into Ethical Emails’ yearly impact tradition.

You don’t need a huge list or big ad spend to fill your next event - just the right message sent strategically. A construction-industry client increased ticket sales by 39.65% and attendance by 16.28% using only three targeted emails to existing ticket holders, leveraging intent, personal-style messaging, and ethical incentives.

The real reason I refuse projects from brands that add subscribers without consent - and why ethical boundaries define the work I will (and won’t) do.

Most brands treat email like an occasional task, sending one overloaded newsletter a month and wondering why ROI is flat. Just like hiking, progress comes from consistency, focus, and intentional practice. When businesses shift to regular, strategic emails, results accelerate - more leads, more replies, more revenue.

Most B2B newsletters don’t convert because once-a-month emails aren’t enough. With the average person receiving 3,630 emails monthly, your single newsletter gets lost. Visibility and trust come from consistent, valuable, human content - at least twice a month. If your newsletter isn’t converting, it’s a frequency problem, not an email problem. Book a discovery call to learn how to increase output without increasing workload.

Turn your email list into a reliable, ROI-driving asset. I help mission-driven brands create ethical, data-backed email strategies that connect, convert, and reflect your values - without burnout or guesswork. From clarity calls to full-service partnerships, get expert guidance that blends strategy, integrity, and measurable results.

Everyone says AI will save time, but most marketers tell me it’s doing the opposite. Endless prompts, tweaking automations, chasing “perfect” subject lines… sound familiar? AI can improve your emails, but only when it serves your strategy not replaces it. The future of email belongs to thoughtful, human-centred brands who use AI with purpose, not panic.