A year of monthly email roundtables revealed the same patterns again and again—why email stays an afterthought, and what real strategic success actually looks like.

A year-long “antsy leg” mystery revealed a truth about email discomfort: you’re often treating the wrong problem

Forget “end the year strong.” If you’re exhausted, what you really need is a calm, custom email strategy for 2026 — not more pressure. Here’s how to get it.

How a birthday experiment turned into Ethical Emails’ yearly impact tradition

You don’t need a huge list or big ad spend to fill your next event—just the right message sent strategically. A construction-industry client increased ticket sales by 39.65% and attendance by 16.28% using only three targeted emails to existing ticket holders, leveraging intent, personal-style messaging, and ethical incentives.

The real reason I refuse projects from brands that add subscribers without consent — and why ethical boundaries define the work I will (and won’t) do.

Most brands treat email like an occasional task, sending one overloaded newsletter a month and wondering why ROI is flat. Just like hiking, progress comes from consistency, focus, and intentional practice. When businesses shift to regular, strategic emails, results accelerate—more leads, more replies, more revenue.

Most B2B newsletters don’t convert because once-a-month emails aren’t enough. With the average person receiving 3,630 emails monthly, your single newsletter gets lost. Visibility and trust come from consistent, valuable, human content—at least twice a month. If your newsletter isn’t converting, it’s a frequency problem, not an email problem. Book a discovery call to learn how to increase output without increasing workload.

Turn your email list into a reliable, ROI-driving asset. I help mission-driven brands create ethical, data-backed email strategies that connect, convert, and reflect your values—without burnout or guesswork. From clarity calls to full-service partnerships, get expert guidance that blends strategy, integrity, and measurable results.

Everyone says AI will save time, but most marketers tell me it’s doing the opposite. Endless prompts, tweaking automations, chasing “perfect” subject lines… sound familiar? AI can improve your emails, but only when it serves your strategy not replaces it. The future of email belongs to thoughtful, human-centred brands who use AI with purpose, not panic.

A higher-education client with a cold 25,000-person list generated $203k in under two months—not through luck, but through strategic re-engagement, smart segmentation, deliverability fixes, and targeted sales emails. With improved data, warm audiences, and psychology-backed messaging, leads and revenue surged.

Your email strategy might just need a “towel move.” This story about my parents’ bathroom proves a simple truth: it doesn’t matter what you think works—it matters what your audience shows you. Discover how small, data-backed shifts in your emails can create real connection, higher ROI, and smarter strategy.

I'm pulling the curtain and show you what a typical day in my life looks like - including the ins and outs of how I collaborate with my clients.

In an ever-changing world of email rules, stats, and falsely-tracked attribution - ths is how you can really measure your email marketing's success and impact.

The consensus online is that every email you send out is supposed to generate sales. If it didn't, your email failed. If a few emails didn't sell - your emails need fixing. But this can't be farther from the truth. Here's what you need to know about your email results and how to read them (hint: surprise, the bro marketers have been lying all along!).

While you're taking time off and going on a vacation, your OOO messages can support your brand and mission. This is how you can make the most out of your auto-replies.

If the summer is typically slower for your business, this is the perfect time and opportunity to tend to your email ecosystem and give it the TLC it doesn't usually get. Here is what smart brands check and analyze during the summer slump, and how they use this time to plan for the future and increase their email revenue (and impact!).

Too many businesses for good are making this mistake and not seeing results with their email marketing

Substack is having a moment, but should your impact brand start publishing there? Here are 3 reasons why I would advise against it.

Sustainable ethical email marketing doesn't look the same for every brand. This is what you need to take into consideration if you want your email game to deliver results, but also keep your team happy.