“How do you get used to a new environment?”, followed by, “I bet it takes you a while to settle in!” But the truth is, it never took me longer than 2 days, and I’m exaggerating.

Everyone who joined April's roundtable already knew it's not about how big your list is - it's about who's on it. The trickier part was figuring out what to do with folks once they're in your ecosystem.

March's email roundtable was yet another saucy one. We had CEOs and CMOs of good businesses who already have automations running, which led us to ask a lot of honest questions about what those automations were actually doing.

What happens when you replace vanity metrics and "best practices" with diagnostic strategy and transparency? The 2025 Ethical Emails Impact Report is an honest accounting of a year spent at the intersection of email systems and business fundamentals. From generating $203k in revenue for a higher-ed client without fake urgency to EE's commitments to living wages and carbon-offsetting, this year proved that values-aligned marketing works commercially.

If you’ve never seen the behind-the-scenes of an Email Service Provider (ESP) before, here's what was going on.

I run an experiment to see if AI tools have gotten any better at coming up with an email strategy from scratch. This time, I gave Claude, Gemini, and ChatGPT the exact same prompt

February's roundtable was full of smart people who were willing to question the stats they've been told to trust. And they are worth questioning, for sure.

The bar is so low that just having intentionality about this channel makes you stand out. But the real opportunity isn't being ahead of average. Most brands still aren't close to what's actually possible with email.

January's roundtable had the energy I always hope for at the start of the year: clear-eyed ambition about turning email into a channel that drives revenue and impact.

An honest look back at 2025 for Ethical Emails: how the business evolved, lessons about attribution and AI, three predictions for ethical email marketing in 2026, impact numbers including 3.25% revenue donated to good causes, and why next year's word is "Bold." Transparency over polish.

You're sophisticated with brand, socials, and sales strategy - but email stays frustratingly stuck. Here's the problem: what you think needs fixing probably isn't where the biggest opportunity lives. Strategic leaders at purpose-driven brands keep focusing on the wrong priorities. Here's what to fix instead.

Your marketing plan probably has a line about email: ramp up frequency, hit X% more discovery calls, maintain values alignment. Looks solid. But when your team needs to execute, they're stuck with questions no strategy line can answer. Here's what happens when your team defaults to "best practices" - and what you need instead to actually get results from email marketing.

A year of monthly email roundtables revealed the same patterns again and again - why email stays an afterthought, and what real strategic success actually looks like.

5 takeaways from an ethical email marketing consultant watching her multiple inboxes this Black Friday/Cyber Monday.

A year-long “antsy leg” mystery revealed a truth about email discomfort: you’re often treating the wrong problem.

Forget “end the year strong.” If you’re exhausted, what you really need is a calm, custom email strategy for 2026 - not more pressure. Here’s how to get it.

How a birthday experiment turned into Ethical Emails’ yearly impact tradition.

You don’t need a huge list or big ad spend to fill your next event - just the right message sent strategically. A construction-industry client increased ticket sales by 39.65% and attendance by 16.28% using only three targeted emails to existing ticket holders, leveraging intent, personal-style messaging, and ethical incentives.

The real reason I refuse projects from brands that add subscribers without consent - and why ethical boundaries define the work I will (and won’t) do.

Most brands treat email like an occasional task, sending one overloaded newsletter a month and wondering why ROI is flat. Just like hiking, progress comes from consistency, focus, and intentional practice. When businesses shift to regular, strategic emails, results accelerate - more leads, more replies, more revenue.