Looking to future-proof your business? You need email feedback loops.
“We tried this email marketing thing. It didn’t work for us, but we want it to. We know how powerful it is, and we already have a big...
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- May 31
- 3 min
Does the size (of your email) matter?
I ran an ethical email marketing experiment. The results were shocking.
- May 17
- 4 min
Worried about crafting the perfect subject line? Read this.
How my clients and I can send risque subject lines to our subscribers and still get a ton of email engagement.
- May 3
- 4 min
Why you need more consent in your email marketing strategy
Avoid the common consent blindspot that other email marketing programs can't seem to see.
- Apr 26
- 2 min
The 3 email marketing areas most B Corps and impact-driving brands struggle with
Here are 10 questions I ask on my consultations to help email marketing managers to overcome those challenges.
- Apr 19
- 1 min
The 3 questions everyone has about ethical email marketing strategy
*This blog was originally sent as a newsletter to my email subscribers. Want to get those first and get more free ethical email...
- Apr 1
- 6 min
"We've generated 7 figures with this one email funnel" - that's BS. Here's what you need to know about those get-rich-quick schemes.
One-size-fits-all email strategies are selling you short
- Mar 29
- 1 min
The strategy that allows sending more emails AND retaining high engagement rates
*This post was originally sent as a newsletter to my email subscribers. Want to get those free resources directly to your inbox & before...
- Jan 5
- 7 min
These 6 Simple Improvements Can Drive 5&6 Figures in Added Revenue from Your Email Marketing Every Year
During the quiet holiday time between 2023 and 2024, I went into a deep dive into apparel B-corp email strategy. 9+ newsletters later, I...
- Nov 10, 2023
- 6 min
Sell Through Emails & Build That Trust - A Mini-Interview with Jeff Sheldon, Ugmonk’s Founder
A while back, and I’m not really sure how, I came across the brand Ugmonk on social media. There was something about the clean lines,...
- Jun 30, 2023
- 3 min
Struggling with your email marketing? You may need to work on your differentiation strategy.
If Rick Astley managed to revive his brand thanks to emails, so can you.
- Jun 16, 2023
- 28 min
The Break Fellowship - Unethical marketing sponsored by tax-payers money
Did I accidentally get myself into a 3-week cult experience, funded by the EU?
- Jun 9, 2023
- 7 min
Ethical email strategy in 3 acts - as told by Ted Lasso
What the 3-season AFC Richmond arc can teach you about building ethical and effective email marketing strategy.
- Jun 2, 2023
- 4 min
What if you gave your subscribers the power to choose?
A recent personal experience that made consent all the more important to talk about in email marketing.
- May 12, 2023
- 6 min
Where emails fall short and doubt starts creeping in
Why the Liking Gap and the effectiveness of emails matter for your next email campaign.
- May 5, 2023
- 4 min
The weird connection between Eurovision Song Contest and ethical marketing
3 ethical lessons that one song from the 2022 Eurovision Song Contest taught me
- Apr 28, 2023
- 12 min
So... how did the last Email Muscles launch go?
The good, the bad, the ugly and the learnings I had from launching Email Muscles a couple of weeks ago.
- Mar 17, 2023
- 34 min
Not another boring conversation about the future of email marketing and the rise of ChatGPT and AI
ChatGPT will not take your job. But here are a few things to consider regardless.
- Mar 10, 2023
- 6 min
Everything, everywhere, all at once - and my next launch strategy
You know it when you think of something, and then keep seeing it popping up again and again around you? So ethical email launch strategy.
- Mar 1, 2023
- 8 min
The 5 strategic steps that increased my email click-through rate by +384.87% in less than 2 months
How did I manage to grow my email list organically by almost 50% in less than two months, while still increase the CTR by almost 400%?
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