I'm pulling the curtain and show you what a typical day in my life looks like - including the ins and outs of how I collaborate with my clients.

In an ever-changing world of email rules, stats, and falsely-tracked attribution - ths is how you can really measure your email marketing's success and impact.

The consensus online is that every email you send out is supposed to generate sales. If it didn't, your email failed. If a few emails didn't sell - your emails need fixing. But this can't be farther from the truth. Here's what you need to know about your email results and how to read them (hint: surprise, the bro marketers have been lying all along!).

While you're taking time off and going on a vacation, your OOO messages can support your brand and mission. This is how you can make the most out of your auto-replies.

If the summer is typically slower for your business, this is the perfect time and opportunity to tend to your email ecosystem and give it the TLC it doesn't usually get. Here is what smart brands check and analyze during the summer slump, and how they use this time to plan for the future and increase their email revenue (and impact!).

Too many businesses for good are making this mistake and not seeing results with their email marketing