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Kamala Harris and the Democratic Party's email marketing strategy - What I would've done to improve their conversions and create more impact!

Updated: Oct 28

When it comes to impact brands, there’s a global one that’s been making serious waves in a very short timeframe this year -

 

I’m talking about the American Democratic Party and their presidential candidate, Kamala Harris.

 

Regardless of any political preferences, you can’t ignore the fact that this party is the only one in this F-ed up race that cares about the climate crisis (and many other critical and pressing issues).

 

As a non-American, I’m equally fascinated by and concerned about how it’ll all turn out in November.

 

So I signed up for Kamala HQ’s email list back in August ago and waited to see what I’d get in my inbox. 

 

My audience across socials were just as intrigued to hear what I had to say about their email strategy, so I shared this 14-minute walkthrough with my newsletter subscribers in late September.


*** Newsletter subscribers get such free resources, deep dives, and lots of other fun stuff to increase their email conversions ethically and live vicariously through me as I nomad around the world first or exclusively. Join here to see for yourself!

 

Here is my analysis of the Harris-Walz team's email marketing strategy, including: 


  1. The sign-up process

  2. Emailing frequency

  3. Segmentation

  4. Style and calls to action

  5. Overall email marketing strategy

  6. Bonus: The environmental impact of those emails




And whenever you're ready to generate more revenue and impact with your email marketing, here's how I can help you do that:


1. A one-off consultation - get a quick fix to your email marketing. Great for optimizing existing automations or coming up with a new one, or for any burning email-related questions: https://www.ethicalemails.co/email-strategy-consultation


2. VIP strategy day - Want to understand how to convert more of your subscribers in a day? Let's workshop the most important aspects of your email strategy in the next 3-6 months. You'll get a tailored plan for your email ecosystem to increase your email conversions and impact. Psst, the investment can pay for itself in less than a month!:

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