When it comes to impact brands, there’s a global one that’s been making serious waves in a very short timeframe this year -
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I’m talking about the American Democratic Party and their presidential candidate, Kamala Harris.
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Regardless of any political preferences, you can’t ignore the fact that this party is the only one in this F-ed up race that cares about the climate crisis (and many other critical and pressing issues).
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As a non-American, I’m equally fascinated by and concerned about how it’ll all turn out in November.
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So I signed up for Kamala HQ’s email list back in August ago and waited to see what I’d get in my inbox.Â
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My audience across socials were just as intrigued to hear what I had to say about their email strategy, so I shared this 14-minute walkthrough with my newsletter subscribers in late September.
*** Newsletter subscribers get such free resources, deep dives, and lots of other fun stuff to increase their email conversions ethically and live vicariously through me as I nomad around the world first or exclusively. Join here to see for yourself!
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Here is my analysis of the Harris-Walz team's email marketing strategy, including:Â
The sign-up process
Emailing frequency
Segmentation
Style and calls to action
Overall email marketing strategy
Bonus: The environmental impact of those emails
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1. A one-off consultation - get a quick fix to your email marketing. Great for optimizing existing automations or coming up with a new one, or for any burning email-related questions: https://www.ethicalemails.co/email-strategy-consultation
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