Sending regular emails but seeing no ROI? May’s email marketing roundtable diagnosed exactly why good-doing companies struggle with invisible asks, broken follow-ups, and treating email like a mere content calendar. Here is a look at the core strategic disconnects that turn high-effort campaigns into low-return channels.

“How do you get used to a new environment?”, followed by, “I bet it takes you a while to settle in!” But the truth is, it never took me longer than 2 days, and I’m exaggerating.

Everyone who joined April's roundtable already knew it's not about how big your list is - it's about who's on it. The trickier part was figuring out what to do with folks once they're in your ecosystem.