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Every email you send has an impact.
It’s time to make it a positive one.

The problem

For years, email has been used as a transactional, one-way marketing channel that only sees subscribers as walking wallets. 

 

“Best practices” like subscribing people to email lists without their permission or making it  impossible for them to unsubscribe are now, thankfully, illegal in most countries around the world.

 

That being said, there are still many of these “best practices” that disrespect subscribers’ ongoing consent and aren’t even best for the brands using them, their growth, or their (positive) impact. 

 

Add to that the immense environmental impact that each email has (at the very least, 14g of carbon per broadcast) and the unfathomable number of emails that are being sent every single day (more than 370 billion!) - and you have an ever-growing problem that affects the world in multiple, harmful ways.

 

The way email marketing has been done for the past several decades can’t stay the same if we want a better future for our companies, our communities, and our planet.

The solution

Ethical Emails is committed to finding tailored solutions for each brand and each audience, and is conscious of their environmental impact. 

 

The strategies that clients get and implement are deeply rooted in ongoing consent practices, credible first- and zero-party data points, and human & sales psychology. Those are fitted to the vision, goals, and unique impact of the brand, and puts the bigger picture in mind first.

 

We optimize our strategies, emails, and evergreen flows with the customer being at the center of everything we do and treat them as stakeholders of our success.

 

As a result of that, my clients have previously experienced the following success with their email marketing campaigns, compared with their industries' benchmarks:

 

  • An almost immediate ROI of anywhere between 5x to 10x+,

  • 2x or higher open rates (i.e. above 42%),

  • 2-5x or higher Click-Through Rates (i.e. above 2.5%),

  • Unsubscribe rates that are equal or lower (i.e. 1% or below).

 

The phrase “email doesn’t live in a silo” comes to life when clients and I start the process of planning how to use email marketing as a force of good. The approach to this channel doesn’t stop at “which emails to send to make sales and/or increase loyalty” or “how to grow our email list”. 

 

Instead, we discuss the systems we’re currently using and how to make the most out of them before adding more software to the techstack ( - and their environmental cost/opportunities), the various touch points with our brand, which other internal or external professionals need to be at the table to understand the customer journeys better, how to improve the communication both internally and with our customers, and as a consequence of that, how to improve the data flow between the teams to get more out of this marvelous channel that is email.

 

Impact-leading brands that want to leave a legacy must be on the forefront of using this channel better, in every way possible, without compromising on results.

Get special perks, deep dives in better email practices, and exclusive BTS nomad stories in my bi-weekly newsletter:

The commitment to ethical marketing practices

  • Honesty

  • Transparency, including pricing transparency

  • Permission + Consent-based communication

  • No impact-washing or greenwashing

  • Compliance with global regulations and initiatives (GDPR, CAN-SPAM, etc.)*

  • Not working with any oil, tobacco, weapon/army-related companies

  • Responsible AI use 

 

Every testimonial shared, whether it’s a screenshot of a correspondence or a quote, is shared with 100% explicit consent and with as much context as possible.

 

*The liability of cross- and double-checking the legalities of strategies and tactics is of the brand’s legal team. Ethical Emails and its founder, Yuval Ackerman, though knowledgeable of global compliance requirements and constantly learning more about the subject, are not legally capable of giving advice in that regard or in any capacity.

 

You can read more about the 3 pillars of ethical email marketing in the Email & Ethics page.

What Ethical Emails stands for

Ethical Emails is a women-owned, minority-owned business.

 

To make things abundantly clear, the business stands for:

 

  • Equal rights for all human beings, regardless of ethnicity, physical or invisible abilities, 

  • Equal rights and opportunities for the LGBTQIA+ community and any minorities, 

  • The right of any group for self-determination and equality.

 

This list is ever-evolving as the world around us changes as well.

Get special perks, deep dives in better email practices, and exclusive BTS nomad stories in my bi-weekly newsletter:

Carbon footprint optimization plan

Owned channels

Website domain is hosted by a green server (according to the Green Web Foundation), and website is hosted on Wix.

 

Website carbon rating - currently at D, according to Website Carbon. I plan on improving on this result in 2025 and 2026.


Email Service Provider: Ecosend [affiliate link], a pending B Corp - who reduce and offset the emissions generated from every email marketing campaign sent through them.

Additional existing techstack

OnceHub

Notion

Google suite

Zapier

Fathom

Grammarly

Hemingway Editor

Donation pledge and
1% for the Planet certification plan

As a part of the company’s continuous learning and improvement plan, Ethical Emails pledges to donate a fixed percentage of every new sale to an organization or charity of the clients’ choice*:

 

 

Additionally, 1%-5% will be donated from each project booked outside of these packages, depending on their size.

 

*Clients will be encouraged to donate to environmental- and people-focused organizations.

 

With that pledge in motion, Ethical Emails aims to become a 1% for the Planet certified member by 2026.

Get special perks, deep dives in better email practices, and exclusive BTS nomad stories in my bi-weekly newsletter:

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