I'm taking a month off from email marketing this August - the second year in a row I've made that call. But that doesn't mean I'm taking time off completely. Between client work, a decision I've been sitting with for months, and rest, here's what's keeping me busy instead.

What happens when you replace vanity metrics and "best practices" with diagnostic strategy and transparency? The 2025 Ethical Emails Impact Report is an honest accounting of a year spent at the intersection of email systems and business fundamentals. From generating $203k in revenue for a higher-ed client without fake urgency to EE's commitments to living wages and carbon-offsetting, this year proved that values-aligned marketing works commercially.