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Are your automations causing this easy-to-miss email problem?
If you’ve never seen the behind-the-scenes of an Email Service Provider (ESP) before, here's what was going on.
Mar 162 min read


Inside the January 2026 roundtable: Staying human, growing your email list, and evolving your automation game
January's roundtable had the energy I always hope for at the start of the year: clear-eyed ambition about turning email into a channel that drives revenue and impact.
Jan 293 min read


Can your emails pass the "towel test"?
Your email strategy might just need a “towel move.” This story about my parents’ bathroom proves a simple truth: it doesn’t matter what you think works - it matters what your audience shows you. Discover how small, data-backed shifts in your emails can create real connection, higher ROI, and smarter strategy.
Sep 12, 20252 min read
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