top of page
Search
Your list is “camp firstborns”
Considering that only about 5% of your market is actively looking to buy at any point in time, the majority of your email list is in camp firstborns.
Jul 83 min read
Inside June's roundtable: Building a summer email strategy that works for your business and audience
June is the perfect time to finalize your summer email strategy, so this is what we talked about in our recent monthly roundtable. Whether your summer is a slow season or a busy one - there's something here for you to think about.
Jun 254 min read
Are your automations causing this easy-to-miss email problem?
If you’ve never seen the behind-the-scenes of an Email Service Provider (ESP) before, here's what was going on.
Mar 162 min read
Inside the January 2026 roundtable: Staying human, growing your email list, and evolving your automation game
January's roundtable had the energy I always hope for at the start of the year: clear-eyed ambition about turning email into a channel that drives revenue and impact.
Jan 293 min read
Can your emails pass the "towel test"?
Your email strategy might just need a “towel move.” This story about my parents’ bathroom proves a simple truth: it doesn’t matter what you think works - it matters what your audience shows you. Discover how small, data-backed shifts in your emails can create real connection, higher ROI, and smarter strategy.
Sep 12, 20252 min read
bottom of page