Why your email marketing results fall flat (and what to do about it in 2026)
- Yuval Ackerman
- Dec 15, 2025
- 2 min read
Your 2026 marketing plan probably mentions a line like this about your emails:
"Email Marketing: Ramp up to monthly cadence + promotional campaigns. Support sales pipeline with nurture sequences. Target: 20% increase in discovery calls booked. Owner: Marketing Manager. Maintain values alignment."
It has a goal, a frequency, an owner, and even a reminder about values. Everything a solid plan needs.
Except… when January hits and your marketing manager opens that doc, they're stuck with questions this kind of strategy line can't answer:
How do you "ramp up" without ramping up the aggression? What topics go in these monthly emails? What makes someone on your list book a call vs. unsubscribe? How do you hit that 20% target without copying the pushy tactics you see everywhere?
Without answers, your team defaults to typing "email marketing best practices" into their go-to AI tool.
And here's what happens next:
The marketing team uses tactics that aren't aligned with your values, simply because they don't know how to do it differently
Email frequency ramps up
Deliverability tanks and emails land in spam
Subscribers are confused, annoyed, and unsubscribe fast
The campaign ends with disappointing results, and leadership declares, "Email doesn't work for us."
Businesses that build email strategically know this channel drives revenue and impact. With actual tactics, not just targets.
That looks like:
Discovery calls from prospects who understand what you stand for and how you can help solve their challenges.
Your brand and values stay top-of-mind for when people are ready to work with you.
Your events fill up with the right people.
But you can't get those results if your team is working from a placeholder instead of a plan.
Which means getting that plan in place now - before your team starts executing with nothing but a target and a hope.
A VIP Email Strategy Day does exactly that.
In one day, we build your 90-day plan with the specifics your team needs: what to send, which values-aligned tactics to test first, which "best practices" to ditch, and how to hit your goals without compromising what your brand stands for. Your marketing manager starts executing with clarity and confidence, not guesswork and ChatGPT.