What you'll do with your emails in August will determine how successful this channel is in the second half of the year

One of my favorite things about working with my clients is how much I learn from them.

Whether it’s their expertise, their industry, new ways to create impact, a delicious recipe suggestion, or a tool they use and recommend - I’m all for it.

Irit, for example, taught me a whole lot last year.

And one of those lessons she shared was about downtime seasons for businesses, and what smart ones do during these periods.

For me, August and December are usually months when I feel particularly creative and energized. There’s something about the world slowing down that creates more room for my brain to play.

The issue is, these are exactly the months when my business is quieter, because a lot of people are (understandably) out of office.

When I arrived in London last June, I had all the plans in the world to use my 3 months there to expand my network, go to fun events, and meet people - and June was wonderful for that. 

But as soon as July rolled around, I could barely get a hold of folks.

I loved it for them, but… didn’t love it as much for me and my summer plans.

I suspect that the people in my circles, once again, are going to take their summer vacations extremely seriously this year - and we’ve all earned those, fair and square.

Which is why I’m going to follow suit and take a pause from sending newsletters during August. 

Instead, I’ll dedicate my writing time to work on things behind the scenes:

• Give my website a nice spruce

• Put together a couple of new mini case studies

• Work on the backend of a new project I plan to launch in mid-September

You must be thinking: “What about your automated emails? Aren’t you going to zhuzh them up during this month too???”

I sure like that brain of yours. What a great question!

The truth is, those are things I’m updating regularly, so I don’t wait for a specific downtime in my business to optimize them. 

But such periods are the perfect time to tend to your email ecosystem and the parts of it that don’t usually get enough TLC.

Parts like:

• Cleaning your tags, segments, and your list as a whole

• Looking at your newsletter experimentations in the first half of the year: what worked, what flopped, and what could be even better

• Checking your automated sequences that have been “live” for a while, analyzing their performance, and optimizing them for better results

And of course, doing some strategic work for the rest of the year:

• Planning your holidays/end-of-year/Q1 promotions and what could make them stand out when everyone else is yapping about theirs

• Creating new automated sequences that can give your email revenue a serious boost

• Coming up with new ideas for growing your list 

If your August is usually quieter in your business, and you’re sick & tired of losing opportunities, revenue, and impact because your emails aren’t clicking for your audience - 

I have 2 VIP email strategy days and just a handful of consultation hours available this August.

I’d love to show you what’s possible for your brand and what to do next with your emails, and use this downtime for smart planning that brings results.