Ethical email strategy in 3 acts - as told by Ted Lasso
What the 3-season AFC Richmond arc can teach you about building ethical and effective email marketing strategy.
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Jun 2, 20234 min read
What if you gave your subscribers the power to choose?
A recent personal experience that made consent all the more important to talk about in email marketing.
May 12, 20236 min read
Where emails fall short and doubt starts creeping in
Why the Liking Gap and the effectiveness of emails matter for your next email campaign.
May 5, 20234 min read
The weird connection between Eurovision Song Contest and ethical marketing
3 ethical lessons that one song from the 2022 Eurovision Song Contest taught me
Apr 28, 202312 min read
So... how did the last Email Muscles launch go?
The good, the bad, the ugly and the learnings I had from launching Email Muscles a couple of weeks ago.
Mar 17, 202334 min read
Not another boring conversation about the future of email marketing and the rise of ChatGPT and AI
ChatGPT will not take your job. But here are a few things to consider regardless.
Mar 10, 20236 min read
Everything, everywhere, all at once - and my next launch strategy
You know it when you think of something, and then keep seeing it popping up again and again around you? So ethical email launch strategy.
Mar 1, 20238 min read
The 5 strategic steps that increased my email click-through rate by +384.87% in less than 2 months
How did I manage to grow my email list organically by almost 50% in less than two months, while still increase the CTR by almost 400%?
Feb 24, 20238 min read
Moving out ethically, Pt. 2
If you got to know me even a tiny bit, you know that I see content ideas everywhere I go and in everything I do. My moving out process is...
Feb 10, 20233 min read
Of Dungeons and Emails
The common mistake that brands make when onboarding a new subscriber - and how you can easily avoid it yourself.
Feb 3, 20236 min read
Marketing and sales tactics - and moving out
5 key human psychology sales and marketing tactics I noticed when moving out - and how to use them ethically in your own marketing and life.
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