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One of the biggest mistakes ethical brands make with their automated email flows - and how to solve it
Things can get sticky and messy as soon as you introduce a new automation. Here's how to avoid it and why it's so important.
Nov 1, 20244 min read
Is this email marketing list hygiene "best practice" costing you sales?
Too many businesses are losing precious sales for following this "best practice" without weighing the alternatives. Don't be one of them.
Oct 25, 20245 min read
How to plan a predictable email marketing strategy in such unpredictable times
Where do you see yourself, or your business, in 6 months?  A couple of people in several of my circles shared recently that they can’t...
Oct 18, 20242 min read
No, you're not sending enough emails. Here's how to increase your email marketing frequency without antagonizing your subscribers
Emailing consistency and frequency have been top of mind for my clients and me lately.  On one hand, brands finally realize they can’t...
Oct 11, 20242 min read
Kamala Harris and the Democratic Party's email marketing strategy - What I would've done to improve their conversions and create more impact!
What has the Democratic Party done with their email marketing this summer and what they could've done to improve conversions! Full analysis-
Sep 27, 20242 min read
Looking to future-proof your business? You need email feedback loops.
“We tried this email marketing thing. It didn’t work for us, but we want it to. We know how powerful it is, and we already have a big...
Aug 2, 20244 min read
Does the size (of your email) matter?
I ran an ethical email marketing experiment. The results were shocking.
May 31, 20243 min read
Worried about crafting the perfect subject line? Read this.
How my clients and I can send risque subject lines to our subscribers and still get a ton of email engagement.
May 17, 20244 min read
Why you need more consent in your email marketing strategy
Avoid the common consent blindspot that other email marketing programs can't seem to see.
May 3, 20244 min read
The 3 email marketing areas most B Corps and impact-driving brands struggle with
Here are 10 questions I ask on my consultations to help email marketing managers to overcome those challenges.
Apr 26, 20242 min read
The 3 questions everyone has about ethical email marketing strategy
*This blog was originally sent as a newsletter to my email subscribers. Want to get those first and get more free ethical email...
Apr 19, 20241 min read
"We've generated 7 figures with this one email funnel" - that's BS. Here's what you need to know about those get-rich-quick schemes.
One-size-fits-all email strategies are selling you short
Apr 1, 20246 min read
The strategy that allows sending more emails AND retaining high engagement rates
*This post was originally sent as a newsletter to my email subscribers. Want to get those free resources directly to your inbox & before...
Mar 29, 20241 min read
These 6 Simple Improvements Can Drive 5&6 Figures in Added Revenue from Your Email Marketing Every Year
During the quiet holiday time between 2023 and 2024, I went into a deep dive into apparel B-corp email strategy. 9+ newsletters later, I...
Jan 5, 20247 min read
Sell Through Emails & Build That Trust - A Mini-Interview with Jeff Sheldon, Ugmonk’s Founder
A while back, and I’m not really sure how, I came across the brand Ugmonk on social media. There was something about the clean lines,...
Nov 10, 20236 min read
Struggling with your email marketing? You may need to work on your differentiation strategy.
If Rick Astley managed to revive his brand thanks to emails, so can you.
Jun 30, 20233 min read
The Break Fellowship - Unethical marketing sponsored by tax-payers money
Did I accidentally get myself into a 3-week cult experience, funded by the EU?
Jun 16, 202328 min read
Ethical email strategy in 3 acts - as told by Ted Lasso
What the 3-season AFC Richmond arc can teach you about building ethical and effective email marketing strategy.
Jun 9, 20237 min read
What if you gave your subscribers the power to choose?
A recent personal experience that made consent all the more important to talk about in email marketing.
Jun 2, 20234 min read
Where emails fall short and doubt starts creeping in
Why the Liking Gap and the effectiveness of emails matter for your next email campaign.
May 12, 20236 min read
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