Smarter email strategy that works (and feels right)

Most businesses know their email marketing could be doing more for them.

Maybe you’ve got a list that isn’t converting the way you hoped.. Or your automations are dusty.Or maybe you’re so busy sending campaigns that you haven’t had a moment to step back and ask,“Is this actually working - and how do I know?”

That’s where I come in.

Email marketing is about clarity, consistency, and connection.

Done well, email marketing remains one of the most cost-effective channels out there - consistently outperforming social media and paid ads for ROI and customer retention. 

And that only happens when your strategy is intentional and data-backed. 

But where do you even start?

That depends on your goals, your values, and your business stage.

If you’re finding yourself in one of these situations…

• You know your emails could perform better but can’t figure out why

• You’ve got ideas, but no clear roadmap to make them happen

• You’re growing fast and need your emails to keep up without losing their human touch

  
  

Then here’s how I can help you bring clarity, confidence, and measurable ROI back into your email strategy.

When you need clarity and direction a consultation call could suit you. 

You might already have:

• A welcome or nurture sequence that’s underperforming

• A new lead magnet and follow-up flow you want to validate

• An automation that’s become a tangled mess of triggers and rules

  
  

During your consultation call, we’ll look at what’s happening, identify where the friction is, and map out clear, simple fixes that make your emails more effective.

You’ll get a clearer understanding of what’s working and what isn’t. Have a step-by-step plan to fix or improve your current setup, and a renewed sense of confidence that your emails align with your values and goals.

For example, one client increased their click rate by 300% and generated 11 sales in the next newsletter they sent out to their list, just by reorganizing the layout of their emails (based on the signs that their audience previously showed). No new tech, just better strategy.

For those who are looking to get intentional with the email marketing and have more in-depth plan, he VIP Strategy Day is a great solution. 

If you’ve been relying on ad-hoc emails or endless “one day we’ll fix this” plans, a VIP Day gives you focused time and expert guidance to stop guessing and building something that works.

In a single day, we’ll:  

• Audit your existing email ecosystem - what you send, when, and to whom

• Identify growth opportunities hiding in your list

• Build a 90-day roadmap that can include a mix of content, automations, and subscriber journeys that convert

It’s equal parts strategic and practical: you’ll finish the day knowing exactly how to communicate with your audience, how to drive consistent revenue, and how to nurture long-term loyalty, without burning out your team or exhausting your subscribers.

The VIP Day will give you direction, focus and a tangible plan.

But if you’re running a mission-driven B2B or an ethical brand, you already have momentum,  you know there’s an untapped potential within your email list, but you don’t have the time or expertise to make it happen -  that’s when offloading this task to a fractional Chief Email Officer - AKA me - makes the most sense.You’ve done the hard work, you’ve built a solid list, but you haven’t had either the time or expertise (or both) to fully optimize it. Your marketing team creates and sends emails on hunches and “best practices”, which doesn’t drive results, but it’s driving them insane.You need someone to come in and own the email channel, so you and your team can stop working harder, but smarter.

Together, we’ll take a data-led, values-first approach to building a strategy that delivers measurable ROI and reflects your brand’s integrity. No fluff metrics, just transparent revenue attribution, backed by authentic communication that feels true to your voice. And with reassuring consistent support to refine, test, and evolve your strategy over time.

It’s a complete, scalable email strategy managed for you, so you can be confident that your marketing decisions are backed by data and values with a partner who understands how to turn subscribers into loyal customers - ethically and effectively.

I’ve helped B2B brands generate multiple six figures from previously cold and underperforming lists - all without resorting to aggressive sales tactics or endless automations.

Email marketing doesn’t need to feel like a guessing game.

When your strategy is intentional, data-backed, and human-centred, your list becomes more than a broadcast tool, it becomes one of your most reliable, ROI-generating assets.

Whether you need a quick strategy fine-tune, a roadmap for the next stage of growth, or a trusted partner to manage both the bigger picture and small details, I’d love to support you exactly where you are.

Let’s talk about what kind of support fits your goals best.

Book a no-obligation disco call here.