Can you imagine what you can accomplish in 90 days of email TLC?
If you don't have the time, energy, or expertise to take Tender Loving Care of your Tender Loving Copy (and strategy), this one is for you.
Instead of throwing pasta at the wall with sporadic email campaigns and marketing tactics - you can have a strategic, deep, nurturing process that drives your email marketing ROI further.
Don't go chasing waterfalls -
Forget your email worries and let it work for you.
Audit
When we first start working together, I'll dig into what you already have in place (automations, drips, stats, research), and see what has been working so far and what needs to change.
Optimize
To provide you some quick wins (on repeat), I'd tackle some of your evergreen flows first - including, but not limited to your: welcome sequence, abandoned cart sequence, post-purchase and feedback sequences.
Plan & Execute
Now that we know what works, what you want to achieve with your emails, and what your subscribers want to read from you - I'll come up with a detailed 90-day plan that covers all of your email marketing efforts for the next quarter, and corresponds with your additional marketing channels.
Test constantly
You'll never have to peek into your email service provider again.
I'll provide you with multiple options for testing your emails - including A/B split testing options (both copy and design elements), emails for specific segments, and will overview the implementation and success of our campaigns.
Learn and repeat
In email marketing, we ask two main questions:
- If a campaign succeeded, what worked there and how can we replicate/improve it in the next campaigns?
- If a campaign didn't hit the mark, what can we adjust or do differently?
Leading with those two questions, I'll tweak the strategy and the copy as we go along.
The 90-day Email TLC is right for you if...
💡 You don't know how to build your email strategy for the next quarter(s).
💡You don't feel like you know enough about email marketing or about nurturing a highly profitable relationship with your subscribers.
💡 You don't have the time to sit and write dozens of new emails, analyze and optimize evergreen sequences, or know how to do that in the most cost-effective way.
💡You're looking for someone who'd take care of your email marketing as if it were their own company.
💡You get a headache from even thinking of going into your Email Service Provider and looking at your campaigns' performance.
💡 You want someone to just do the work... No hand-holding, no babysitting, no fuss and no fluff.
💡 You expect the same premium service you give to your customers on a daily basis.
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Do you work with all ESPs (Email Service Providers)?Yes. It doesn’t matter which ESP you’re currently working with, I can check the stats and test your emails’ performance in itt. At this point, though, I don’t offer implementation or design services.
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Do you need access to my systems?Yes. Email never works in a vacuum, so I need to get access to your behind the scenes - every channel that connects to and from your emails. During your onboarding process, I’ll also send you a detailed list with the types of resources I’d need from you and how you can share them with me securely.
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Our subscribers’ data privacy is important to us. How do you take care of it?None of the details you’ll share with me about your business or subscribers will ever be shared or transferred to a third party, unless explicitly agreed upon in writing in advance.
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What happens after the 90-day period?We can either agree to carry on working together or part as friends.
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Do you only optimize current sequences or recommend new ones based on my need/current email situation?Both. The 90-day Email TLC is covering all of your email strategy and copy needs.
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How often do you provide a report about email strategy/performance during this 90-day period?Before the beginning of every month we’d meet for a strategy call. That’s when I’d share stats and insights about the month we’ve had, and revisit the strategy we planned for the month to come. If we need to change that strategy for any reason, that’s when we’d talk about it. Following that conversation, I’ll send you a summary of our conversation, including the stats and performance I’ve mentioned.
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What do you mean by “email marketing efforts that correspond with your additional marketing channels”?Email is part of your overall marketing strategy. It needs to work together with your socials/ads/other marketing channels. A part of our strategy meetings will be about aligning the emails I come up with and write for you with your other channels. It can look like: Reviewing your lead generation processes Repurposing ideas for your social media/blog posts/video scripts/etc. Creating a holistic content calendar that uses the emails we’d send as its backbone
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Do you only recommend the strategy or also execute it (i.e., write copy, create designs, set automation, etc.)?I map out the strategy, write the copy, and can provide wireframes and design ideas (including A/B options) for both the emails themselves and the flows of the emails. That said, your implementation and design team will have to take care of these parts of the execution.
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How would you deliver the copy/strategy?You will get your deliverables via Google Docs and Google Sheets, wireframes via Whimsical, and video walkthroughs via Loom.
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How would we communicate?I’ll send you the updates via email, and will set the monthly strategy calls on Zoom. In addition to those, I’m available on Linkedin and my inbox is open for you during business hours.
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Case studies - coming soon!
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