Generate more revenue and impact with your email marketing.

Have you been thinking about using your email marketing better to warm up your subscribers and turn them into happy clients?

eCommerce brands that know how to…

Differentiate themselves from the competition
Grab and then hold their subscribers’ attention
Meet their subscribers where they’re at in their inbox journey

Are ones that can see ~30% of their annual revenue coming directly from their email marketing program.

To reach those three, your marketing team needs to know what makes your subscribers tick. What makes them click. And what makes them eagerly wait for your next email.

Getting to know your audience like that can be a simple, repeatable, and sustainable system, thanks to the F.A.N. Framework:

Activity-based segmentation

Networking with your subscribers

You know how important email marketing is as a channel and how much more reliable it is compared to the turbulent, frantic, untrusted algos of social media. You also see the rising costs of advertising.

But somehow, something hasn’t been clicking for you with your emails, and you’re not really sure how or what to do to move the needle leap forward with this channel, because frankly, you don’t know what you don’t know!

But you do know that you can do so much more with your emails - create so much more impact, generate more revenue for your brand with this channel, and grow a list of absolute F.A.N.s.

How about we close that frustrating gap together?

A tailored email strategy is the key to the results you’re after

Of course, your brand is done with the templated approach.

Instead, you want to understand what your audience defines as Fun.

Which Activities (or lack thereof) puts subscribers in segments would make sense for your business to achieve your goals.

And how Networking with your subscribers would be easy and valuable for both sides of the equation, but also how to learn and help other teams in your business be more productive because your email systems are ticking like a clock.

But your email marketing team doesn’t know where to begin to figure it out - if they had, you wouldn’t have been reading this now.

What if you had a strategic thought partner who could...

Tailor and optimize an email strategy with you
Supervise, amplify, and copy-edit your team’s email writing
Help analyze and understand your data to advise on the next steps

How valuable would that be for your overall marketing strategy and growth?

Heya, I’m Yuval, an ethical email strategist and consultant for eCommerce B Corps, 1% for the Planet, and other good-doing brands.

When I was introduced to the world of email marketing, I thought of it as scary, technical, sleazy, and spammy.

But when I started questioning the “best practices” and testing my F.A.N. Framework on multiple audiences (my clients’ and my own), I experienced stats that any email benchmark report could only dream of.

Stats like:

Open rates that are at least 2x as high as any industry standards
Click-through rates that are 2x-5x higher
Replies started pouring in, steadily
And as a result of that, email revenue grew as well

It is possible, and you don’t have to sell your soul for that (and neither do your subscribers!).

If you got to the point where you want to make more out of your emails and get a repeatable, customized system to do it yourself (and understand the how-to), this email consultancy offer is for you.

What this offer includes

A weekly strategy call with your team members, to help everyone get to know your subscribers deeply and optimize your email ecosystem.
A hands-on onboarding workshop, to analyze your welcome experience (opt-in pages/pop-ups, lead magnets, zero-party data collection methods, thank you pages, and welcome sequence).
A tailored email strategy for your business and audience, including ongoing campaigns/newsletters, evergreen and automated sequences, and mapping out your new-and-improved inbox journey.
Direct communication via Slack for any questions in between sessions and priority over email communications during the workweek.
Ad-hoc workshops with your team members, to support them in crafting, testing, and analyzing new strategies and tactics.

Optional add-ons (per your request)*

Advanced tech stack consults
Deliverability consults
Design consults

*Additional consults are billed and delivered separately by external pros in these fields.

Why is ethical email marketing particularly important for eCommerce B Corps and 1% for the Planet brands?

You have a deep desire to leave the world a better place than where you found it. The good people in your company worked hard on getting certified, and the team, as a whole, continues to work toward social and environmental change and impact that others look up to.

And you know what?

It’s all of those immense and admirable efforts that make your audience want to connect with your brand on a deeper level.

They want to hear from your brand and how you’re walking the talk, cheer you on, and be a part of your brand’s success.

That’s why they subscribed to your email list in the first place!

But like any other human on earth, they don’t want to be sold to. They do like buying, and feeling good with their money choices, but they don’t like to be sold to… Let alone in every single email they get.

They want to feel seen, heard, and understood, by a brand that’s committed to doing better business and leaving a legacy… Which means that they expect your emails to be better too - whether it’s the language you’re using inside each email, and more importantly, how they’re being treated throughout their whole inbox journey with your brand.

I can help you understand how to communicate with your audience and cater to their deepest desires, on repeat, so you create more of that impact, more connection, and more revenue from your subscribers.

Let’s have a look into what the process would look like.

The process

1. Kickoff & Audit

Welcome experience

Metrics lookback

Existing automations

Goals and objectives

Best/worst past campaigns

Brand personality/messaging

Brand values

Repeat customers

Integrations to/from the inbox

... And more

4-6 weeks

3. Implementation

Existing funnels improvement

Crucial funnel creation

Monthly reports

3-6 months testing period

Feedback loops creation

Ongoing (after strategy formation)

2. Strategy formating

Audit-based insights

F.A.N. Framework

1-4 weeks

4. Learning & Optimizing

What worked? What didn’t? What’s in between?

Have the goals changed?

What have we learned from these 3-6 months?

New/improved strategy to move forward with

Ongoing (after strategy formation)

Your investment options

3-month engagement

For brands who do well with a faster pace and are ready to implement, test, and optimize, knowing that done is better than perfect and that they’ll have the right tools and guidance to help them create an email strategy that brings in results.

Starting at 15,000€

6-month engagement

For brands who know they need a complete and deep process to transform how they do their email marketing from top to bottom, and want to finish this process with a sustainable ecosystem that serves them (and their subscribers!) in their sleep.

Starting at 25,000€

*Extension options are available.

Next steps

I aim to help you understand the methodology behind the F.A.N. Framework so you can run it yourself as fast as possible.

From my experience, it takes between 3 to 6 months to get the ins and outs of this and start seeing results. We want to give your team members all the support they need for them to experience success in both the short and long term.

If you’re ready to take the next steps, schedule a 30-minute disco call here.

We’ll talk about your business & goals, current marketing strategy, systems, and more. We’ll both ask questions and figure out if we want to move forward and work together. You’ll also get a more concrete offer, based on what we’ll discover on that call.

See ya there!

Yuval.